WoW Pet Costs More Than My Monthly Subscription
Of course the big news today was that Blizzard have entered the micro-transaction scene and are now selling in-game pets, bound to your account, via their online store. Can’t say I’m really surprised as Blizzard have been slowly introducing more and more paid services over the years and I feel like it was only a matter of time before they started selling in-game items. Expect more fluff and vanity items and probably even exp potions in the months to come.
I can’t say that I’m particularly bothered about the introduction of purchasable pets although I have to say that I’m shocked at the price. A single pet will set you back a hefty $10, 2/3 of a normal US monthly subscription. Note how I said US. Yep, Blizzard have decided to jump on the UK exploitation bandwagon (we always seem to pay over the odds for everything here) and charge a staggering £9 per pet. That’s more than my monthly subscription of £8.99!!
Let me put it in perspective: £9 for the pet, at the current conversion rate, is the equivalent of $14.9. Apparently Blizzard thinks that the WoW subscribers in the UK will swallow paying 33% more than their American counterparts. Other Europeans don’t fair much better and are expected to €10, almost as much as the British.
I know the “Europeans as 2nd class citizens” topic is a pretty old and tired subject but inequality irks me. Even when one considers taxation, it still doesn’t explain the crazy price tag that Blizzard have stuck on their European pets. It’s even odder when you consider that this virtual good doesn’t have any differing distribution or manufacturing cost for whatever part of the world it’s purchased in. It doesn’t need to be shipped over or imported from Alabama to Albania for instance.
It all boils down to greed. And that gets my goat.