Comments on: Player Loyalty http://blog.weflyspitfires.com/2009/11/07/player-loyalty/ A blog about MMORPGs like World of Warcraft (WoW) and Everquest 2 (EQ2) Tue, 16 Mar 2010 16:43:00 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11936 Gordon Tue, 10 Nov 2009 21:16:42 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11936 Yeah, I never understood why Blizzard didn't have a loyalty or veteran reward scheme. It seems like they are one of the only major MMORPGs that doesn't have one. It does irk me a little as, like you said, it's as if they don't value the individual. Yeah, I never understood why Blizzard didn’t have a loyalty or veteran reward scheme. It seems like they are one of the only major MMORPGs that doesn’t have one. It does irk me a little as, like you said, it’s as if they don’t value the individual.

]]> By: Wolfshead http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11921 Wolfshead Tue, 10 Nov 2009 07:19:43 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11921 I appreciate MMO companies that value their long-term customers. Naturally Blizzard is the only company that doesn't seem to care about instituting a customer loyalty program because since they are the number one MMO today they must figure they don't need it. But someday and I hope that day is soon -- they will care about customer loyalty when subscribers start dropping like flies. This is truly a misguided decision on their part. Customers that keep subscribing month after month *should* get some kind of recognition. This is one area where SOE has it right. Would it really kill Blizzard to reward loyal subscribers with small in-game pets, healing/mana potions, experience potions, bags and other trinkets? Also, why not give long-standing, loyal customers beta slots for upcoming expansions? Who better to test content then committed customers? Honestly, there are times that Blizzard's decisions seem idiotic, mindless and silly. This is one of them. I wrote about this back in 2008 on my blog: http://www.wolfsheadonline.com/?p=161#d2d38 I appreciate MMO companies that value their long-term customers. Naturally Blizzard is the only company that doesn’t seem to care about instituting a customer loyalty program because since they are the number one MMO today they must figure they don’t need it. But someday and I hope that day is soon — they will care about customer loyalty when subscribers start dropping like flies.

This is truly a misguided decision on their part. Customers that keep subscribing month after month *should* get some kind of recognition. This is one area where SOE has it right.

Would it really kill Blizzard to reward loyal subscribers with small in-game pets, healing/mana potions, experience potions, bags and other trinkets?

Also, why not give long-standing, loyal customers beta slots for upcoming expansions? Who better to test content then committed customers?

Honestly, there are times that Blizzard’s decisions seem idiotic, mindless and silly. This is one of them.

I wrote about this back in 2008 on my blog:

http://www.wolfsheadonline.com/?p=161#d2d38

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11911 Gordon Mon, 09 Nov 2009 19:55:47 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11911 AFAIK Blizzard only gave away presents for the WoW anniversary rather than player's loyalty? AFAIK Blizzard only gave away presents for the WoW anniversary rather than player’s loyalty?

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11910 Gordon Mon, 09 Nov 2009 19:54:51 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11910 Grats! What do you get? Grats! What do you get?

]]> By: Bronte http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11907 Bronte Mon, 09 Nov 2009 11:25:52 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11907 This is sort of like the WoW -year anniversary, account age-based rewards. This is sort of like the WoW -year anniversary, account age-based rewards.

]]> By: nugget http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11906 nugget Mon, 09 Nov 2009 08:31:22 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11906 I'll get my first GW birthday pet this year I think... YIPPEEEEEE! I’ll get my first GW birthday pet this year I think… YIPPEEEEEE!

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11899 Gordon Sun, 08 Nov 2009 11:48:08 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11899 You're right. I think the word "retention" is probably better. For example, I prefer to shop at a particular supermarket because I have a card with them that actually gives me meaningful rewards. Every few months I get enough rewards from them to be able to go out for dinner with my wife and it's a pretty nice incentive to keep me shopping there. Of course, I'm not actually "loyal" to them :) You’re right. I think the word “retention” is probably better. For example, I prefer to shop at a particular supermarket because I have a card with them that actually gives me meaningful rewards. Every few months I get enough rewards from them to be able to go out for dinner with my wife and it’s a pretty nice incentive to keep me shopping there. Of course, I’m not actually “loyal” to them :)

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11897 Gordon Sun, 08 Nov 2009 11:45:31 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11897 Indeed. Just another version of the supermarket loyalty card :) Indeed. Just another version of the supermarket loyalty card :)

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11896 Gordon Sun, 08 Nov 2009 11:45:14 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11896 I guess the big MMORPG that doesn't have a veteran reward system is WoW. It doesn't seem to offer anything to loyal players which is a shame. I'm a new (1 year) player but I still think it would be nice to get some rewards for having subscribed for so long! I guess the big MMORPG that doesn’t have a veteran reward system is WoW. It doesn’t seem to offer anything to loyal players which is a shame. I’m a new (1 year) player but I still think it would be nice to get some rewards for having subscribed for so long!

]]> By: Gordon http://blog.weflyspitfires.com/2009/11/07/player-loyalty/comment-page-1/#comment-11894 Gordon Sun, 08 Nov 2009 11:43:35 +0000 http://blog.weflyspitfires.com/?p=2119#comment-11894 Absolutely, reward players is a cool idea :) Absolutely, reward players is a cool idea :)

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