WoW Armory Facebook App – Why?
Whilst waiting for the World of Warcraft patch 3.3 to download a few days ago, I decided to try out the Armory Facebook app seeing as Blizzard were pushing it through the game loader. The installation was, as you would expect, quick and painless and within a couple of minutes I had hooked up Facebook account with my Battle.net account WoW Armory feed. My WoW account is now ubiquitous. Awwwsommmeeeee (!).
Yep, that was sarcasm.
As the title of this post probably gives away, I’m kinda baffled by this Facebook application. I mean, I can see Blizzard’s reasons for developing it; they have a shiny new feed of every player’s activity ready to be abused and the more they can get people to chat, spam and spread the word of Warcraft (clever pun there), the more free marketing they can receive. “What’s that, Billy? You equipped a tabard in an online computer game? I must subscribe to this and find out what all of the fuss is about!”
I’m not dissing Blizzard’s ability to make funky little web do-das and pieces of jiggery-pokery (I actually really like their 3D character viewer), I’m just questioning the actual need of something like a Facebook application. Do we honestly need to share every single micro-accomplishment in our hobbies with everyone we’ve ever met in every web service we’ve ever used?
Trust me, when I take down the Lich King, you’ll all hear about it (whether you like it or not) and I’ll do it the good old fashioned way – by tell telling people. Until then, I don’t need to integrate my WoW account with my Twitter account with my Facebook account with my OpenID account with my Flickr Account all just so I can broadcast to the cyber world every time I gain a level in a video game. It’s social networking gone mad.
P.S. If you want to follow me on Facebook, feel free. Occasionally I say something amusing but most of the time I’ll just ignore you.