Yuppie was by definition used for financial service providers in the 80’s, when the former industrial states moved towards service providing. If you look at London City, you know why the definition referred to Urban.

By definition I would be a Yuppie: a Suit in the financial market, selling services, that have no real value connected. Dealing with ridiculous sums every day, can create the urge to keep surround yourself with values. That’s why many look for status symbols.

It’s the Yuppies task to create those inflated values, while the the Nerd is charged to keep track of the Data. That’s why the former loses himself in values, while the latter doesn’t show usual valuation.

I’m ridiculously blessed compared to many in this world, yet I still feel the pull to be pragmatic and almost stingy. I could afford a sub to WoW and the pretty horse, but they aren’t good value to me, so I don’t buy in. We just bought a swingset for our kids; that money could have paid for a year’s sub to WoW, the horse and a RAF to bootstrap the experience, but I value the swingset and our kids’ happiness far more.

I’m a geeky gamer with a good job, but I’ve resisted the pull of the XBox 360 for years, despite working on 360 games for three years now. I only recently finally broke down and bought one, but I’m still shocked that I spent almost $400 on the dang thing and a couple of games. That’s a lot of food money.

…and I’ve never even *had* an expensive sweater. I don’t spend a lot of money on clothes, either. I’m just not wired to be a yuppie, I guess. I don’t mind.

The poor dogs that have been tricked from university right into Consultants and Financial Auditors, are quiet lonely in their hotel rooms, once the blackberry calms down.
Besides, if they would have targeted People without time but money, they would have offered other services.

Tesh made a good point, although he probably thought it another way. With economical values collapsing, your target group for non-existent values, are only those who either have no feeling for values (Daddies favorite with a lot of money), or those who do not care about values.

Geeks don’t care much about real values, their scene is full of goods that have inexplicable values, just look at comic books, collector’s editions or figures. That’s of course a plain simplification, but in contrary to a Yuppie a Geek does not seek social accepted status symbols.

Ask Tesh and Larissa for their homes, they will definitely tell you, that they have fine houses, but not fancy around luxurious golden door bells, and they will probably not drappé expensive sweaters over their shoulders when sitting in their cabriolet.

Blizzard just realised, that geeks have much more money, than they had 10 years ago. They are far away from entering, a market that is tied up in society appropriate and accepted behavior.