Remote Auction House Goes Live (And Rips Off Europe In The Process)
How much is a dollar worth? Well if you’re Blizzard about 25% more than the foreign exchange market deems it to be worth. Yep, the Remote Auction House which costs $3 per month in the US is being charged at £2.5 and €3 in Britain and the rest of the Europe respectively, a not insignificant 25% increase over the correct £2 and €2.5 when calculated at the average, stable conversion rate.
I know, you’re probably thinking a price hike from £2.5 to £3 is a petty thing to be squabbling about (and you’re right, it is) but over a course of a year it adds up to the more hefty amount of £6, the equivalent of $9. Or, if we’re using Blizzard’s conversion rate, $11. It’s a good thing they don’t operate a bureau de change.
I’d almost buy into the argument that operating costs and bandwidth are more expensive in Europe if it wasn’t for the fact that Blizzard already pulled this stunt with their in-game pets and the sparkly pony, neither of which require any additional operating overheads. For instance, the Pandaren Monk pet costs 30% more in Europe than it does in the States, even more than our single monthly subscription. It’s ludicrous.
As a European I’m used to price discrepancies, delays and poor service (*cough* GOA *cough*) when it comes to my MMOs and most of the time I take it on the chin and maintain a stiff upper lip throughout it all. Occasionally though my steely British resolve breaks and I get jolly well ticked off until I can’t contain my anger longer. Bad Blizzard, bad, very, very bad!