Introducing your friends to the MMORPG genre isn’t particularly easy especially as they throw up a few obvious barriers to entry. “But it looks so boring” they complain; “But I don’t want to pay a subscription fee” they ironically whine as they leave the cinema having spent the same amount of money on a mere two hours of entertainment (or seven hours of torture if it’s a Kevin Costner film /meow). Trying to convert these naysayers is often difficult and no doubt you will get the urge at some point to pick up your 400 dungeon guide and smack them in the face with it but it’s definitely worth persevering as playing a MMO with your closet friends can be an incredibly rewarding experience.

Friendships are so much more meaningful online
I’ve been lucky enough to initiate a few folks into the Brotherhood Of The MMORPG and, although they don’t always stick around for more than a few months, I’ve learnt a few tricks of the trade that might help you out.
1. Gauge their interest.
There’s no point barking up the wrong tree. If your friend isn’t interested in gaming in the slightest then there’s probably no point wasting your breath trying to convince them otherwise. It’s all about picking your battles or something (if Sun Tzu played MMOs I’m sure he would’ve had a good expression for it).
2. Talk about your MMO experiences with them.
Once you’ve decided that your buddy is a potential MMO-gamer, slowly build up their fascination with the genre by telling them some of your favourite MMORPG stories. Make that time you got wiped during a raid a legendary battle for survival and the time a female Troll lent you 5 silver a delicate and unforgettable romance. Be careful not to over do it or come on too strong though but every so often just reminisce about a great experience you had in game. Trust me, it works.
3. Show them interesting posts or articles from the web.
A strategy I used with my friends to pique their interest was slowly trickling through great articles I’d found on the web. WoW and EVE Online are particularly good for this given the amount of exposure they get and the media frenzy they can generate. A few good articles about how popular WoW is or how stories from The Great War in EVE will definitely set their mind in motion. Avoid the articles about people killing themselves over it all.
4. Play it cool.
You absolutely do not want to wreck the momentum you’ve got building by blurting out something like “and if you sign up, I’ll get a month free”. It will kill all of your hard work flat by putting the element of doubt about your good intentions in your friend’s mind. Instead, play it cool and keep any referral bonuses you might get under your hat. Think of this entire process like dating: you absolutely do not want to reveal anything negative about yourself until you’ve locked in the lady love. And yes, I’m a blast to date.
5. Go for the kill.
Like a lion hunting a sickly gazzle, you need to wait for your moment to strike. Too soon and you’ll ruin everything, too late and they’ll have already subscribed to Dofus. Look for the classic warning signs like “gee, I’ve been so bored lately”, “I’m looking for a good game to try” or “I’m so miserable and lonely, if only I had some sort of addictive roleplaying game to consume my life with for the next 12 months”. Then, once you’re sure they’re ready, send out that free trial invite!
6. Play with them.
Just because your potential exp grinding buddy has signed up to a free trial it doesn’t mean you’ve got them hooked for good. You need to build on the foundations you’ve sewn by spending time playing with them in game. Take them out for a tour with your main or, better yet, roll an alt so you can level up with them but, whatever you do, don’t ignore them (at least until they’ve subscribed properly).
Good hunting.
-Gordon
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